The New York Times reports that Coca-Cola is downplaying the role of sugary beverages as a cause of obesity. Coca Cola is telling the public that the answer to weight gain is physical exercise. It is true that physical exercise is helpful in combating weight gain. But Coca-Cola is completely incorrect, and is misleading the public, by quoting one of its scientific experts as saying that “there’s virtually no compelling evidence” that sugary beverages have an impact on weight.

A 20-ounce bottle of Coca-Cola contains the equivalent of 17 teaspoons of sugar. It has been reported that just one can of soda per day raises your child’s chance of obesity by 60 percent. ( The University of Reading reports in 2015 that a landmark research finding by its scientists suggests the strongest link yet between sugar and obesity

The problem with excess sugar is that it affects your metabolic pathways in such a way that the more sugar you eat, the more sugar you crave. When you drink a soft drink, the supersugars in that drink quickly enter your bloodstream. Your pancreas then produces insulin which helps get the sugar into your cells to produce energy.

Over time you can become resistant to the effects of insulin, and need more and more insulin to get the sugar to the cells. Here is the problem: when you have more insulin than sugar in your blood, your body tells you to eat more sugar to even out the balance. In the meantime, you are storing all the excess sugar as fat (increasing obesity), slowing down your metabolism and promoting heart disease, dementia and cancer.

Coca-Cola and other sugary soft drinks can help create a vicious cycle in your body, leading to obesity and disease.